This month marks an exciting new chapter for The Hooksett Bridge.
You’ll notice right away that things look a little different — and that’s by design. We’ve partnered with Creative Circle Media, a professional newspaper consulting group, to redesign our layout and format for a cleaner, more cohesive, and reader-friendly experience. Their expertise has helped us craft a publication that’s not only easier to read, but also visually appealing and built for the future of community journalism.
You’ll also notice that this issue is slightly leaner — we’ve reduced from 32 pages to 24. That’s because Pembroke, Allenstown, and Suncook now have their own publication, The Suncook Times, our new sister paper. We’re thrilled to see these communities represented with a publication devoted entirely to their news and stories, while The Hooksett Bridge remains laser-focused on Hooksett.
Another exciting milestone: The Hooksett Bridge is now available both in print and online. This hybrid approach ensures that readers can stay connected to their community wherever they are — whether flipping through the paper over morning coffee or catching up on their phone between errands.
A New Publishing Schedule — and a Test Run
For the rest of the year, we’ll be publishing monthly. This is a test run to see if I can sustain that level of production and still deliver the quality you expect. If all goes well, we plan to continue publishing monthly in 2026.
Of course, publishing more frequently brings both opportunities and challenges. With increased printing, mailing, and staffing costs, we’ve had to adjust our advertising rates to reflect this new schedule. This change allows us to keep the paper strong, but I want this to be a conversation with the business community.
If you’re a small or medium-sized business owner who believes in the power of print and wants to advertise regularly, I want to hear from you. Tell me what pricing makes sense for your budget. My goal is to create a win-win — where local businesses can promote their work affordably, and we can continue to provide the reliable, community-centered journalism Hooksett deserves.
Why Local Journalism Matters More Than Ever
We live in a time where information comes at us from every direction — and it’s not always easy to tell what’s true. Between artificial intelligence and deliberate misinformation online, trustworthy local news is more important than ever.
That’s where we come in. Independent, locally owned publications like The Hooksett Bridge and The Suncook Times are the only sources you can count on to tell the truth about what’s happening right here — in your schools, your neighborhoods, your local government, and your real estate market. We do the heavy lifting so you don’t have to.
Whether we’re covering the Hooksett School District, tax developments, housing trends, community events, or human interest stories, our goal is simple: to keep you informed, connected, and proud of where you live.
A Personal Note
Producing this paper is a labor of love. It takes long hours, late nights, and early mornings — but it’s worth every bit of it when I see how much it means to this community. Still, I can’t do it alone.
If you believe in what The Hooksett Bridge stands for — honest, local, independent journalism — I ask for your support. Advertise with us. Sponsor a page from you or your family to help support the work we do. Tell your friends to support the businesses who support us. Tell the businesses who advertise with us that you are going to their establishment or using their service because of their advertisement in our publication. We need to show our advertisers that the good people of Hooksett are reading their ads and are supporting their businesses because of their advertising and support of the local paper. I am also looking to get more correspondents to contribute stories and write features to help me with my work load. If you want to write please reach out! Together, we can ensure this publication not only survives but thrives for years to come.
Thank you for reading, for caring, and for being part of this journey.
See you around town,
Tony LaCasse
